Websites for accountants and bookkeepers

Explain what you do in words your future clients understand

People rarely choose an accountant in a hurry. They compare a few practices, read carefully and look for someone they feel they can trust with their finances. Your website should explain your services plainly, show who you help, and make booking a first conversation easy.

  • Services explained without jargon
  • Pages for the clients you work with
  • Simple consultation and appointment enquiries
Ask about a website See the packages

What prospective clients need from your website

Choosing an accountant is a relationship decision. Clients want to understand you before they call.

Plain explanations

What a service involves and when they would need it, written for people who are not accountants.

Someone like them

Evidence that you already help people in their situation, whether they are a sole trader, a limited company or a landlord.

Reasons to trust you

Who is in the practice, the qualifications and professional memberships they hold, and the information your regulator requires you to show.

An easy first step

A clear way to ask for a consultation, with an idea of what happens next.

One page for each kind of client

A sole trader filing a first Self Assessment return and a limited company director thinking about dividends have very little in common. A single “Services” page rarely speaks to either of them well.

Pages written for each type of client work better:

  • Sole traders: getting started, keeping records and what you take off their hands.
  • Limited companies: year-end accounts, payroll and the questions directors usually ask.
  • Landlords: rental income, allowable expenses and property-related tax questions.

We only create pages for the clients you actually serve, using the information and wording you approve.

What we would put on an accountancy website

Recommendations we would talk through with you, based on the clients you want to attract.

Client-type pages

Separate pages for sole traders, limited companies, landlords or other groups you serve, each answering their typical questions.

Service pages

Bookkeeping, accounts, tax returns, payroll or advisory work, each explained in plain English.

Fee information

Whether you publish prices, starting points or how you quote, presented clearly in the way you choose.

Consultation enquiry form

Asks for the type of business and what they need help with, so the first call is useful for both of you.

People and practice page

Photos and short introductions to the people clients will deal with, plus qualifications you supply.

Regulatory information

The professional body, registration and other details you are required to display, placed where they are easy to find.

Pay-monthly websites

Website packages for accountants

Practices with several services and client types often choose Advanced. If you publish regular articles or news for clients, Professional gives more room and more updates. Prices plus VAT, no upfront cost, 12-month minimum term.

Foundation

£100 a monthplus VAT

  • £0 upfront
  • Up to 15 pages
  • Up to 2 content updates a month
  • 12-month minimum term (£1,200 plus VAT in total)
Enquire about Foundation
Often a good fit

Advanced

£150 a monthplus VAT

  • £0 upfront
  • Up to 25 pages
  • Up to 4 content updates a month
  • 12-month minimum term (£1,800 plus VAT in total)
Enquire about Advanced

Professional

£200 a monthplus VAT

  • £0 upfront
  • Up to 50 pages
  • Up to 6 content updates a month
  • 12-month minimum term (£2,400 plus VAT in total)
Enquire about Professional

Full package details

How we build your website

  1. Define your ideal clients

    Which clients you serve best, and which you want more of.

  2. Turn services into plain English

    We work from your explanations and rewrite jargon so a new client can follow it.

  3. Confirm compliance details

    You supply the regulatory and membership details your website must show. We place them accurately.

  4. Design for reassurance

    A calm, professional design with real people and clear routes to a consultation.

  5. Keep it current

    Deadlines, fees and services change. Monthly updates keep the website accurate.

Questions from accountants

Should we publish our fees?

That is your choice. Some practices publish fixed prices, some give starting points, and some explain how they quote. Any of these can work. What helps most is being clear about which approach you take.

Can you show our professional body membership?

Yes, using the details and any logo you are entitled to use, supplied by you. We do not add memberships, qualifications or regulatory wording on our own. Please check with your professional body what you are required to display.

Can clients book appointments online?

The website can include a consultation enquiry form. Linking to a separate online booking system or client portal is outside the standard packages, but we can discuss it and quote separately.

Do you write the content?

We can help turn your knowledge into clear, readable pages. You check and approve everything, because you are responsible for the accuracy of the advice on your website.

Can you add articles about tax deadlines?

Yes. Adding a news post or article you supply counts as a content update. Practices that publish often may prefer the Professional package, which includes the most monthly updates.

Ask about a website for your business

Tell us about your practice, the clients you help and what you want your website to do. We will reply by email.

New website enquiry

Preferred package

For example: what the business does, the areas you cover, and anything the website must do.

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